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Chakravarthi, Bengani and Prasad (2005a, February 01). Playing to the end game. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/playing-to-the-end-game
Chakravarthi and Kar (2004a, May 11). Data, dialogue, delivery and ownership. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/data-dialogue-delivery-and-ownership